What's Your Time Worth?

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Friday, May 4. 2007

What's your time worth?

How about your client's time?

It's worth considering when pitching or serving small business owners. Researchers at Warrillow & Co. asked 905 of them. The median response was about $100 per hour.

Given these findings, Warrillow says, it's not a surprise that small business owners ranked "time and complexity to set up" among the top five reasons they decline to buy new business processes, including:
-- Buying Internet search-based keywords
-- Paying your company bills online
-- Checking bank balances online
-- Accessing business software applications over the Internet
-- Obtaining customer service support online
-- Accessing business email remotely

"If you're trying to change a small business owner's behavior," says Warrillow, "make sure switching to your solution/company/service will save or make them money - at least as much money as their time to make the change is worth to them."

Posted by Editor in BSG BUSINESS BUILDER -- Marketing and Management at 00:05

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Rick Telberg - Editor

Rick Telberg is president and chief executive of Bay Street Group LLC, advisors in marketing, management and strategy.