eMarketer Cites Ad Study by Bay Street Group

[CPA TRENDLINES]

CPA Trendlines RSS Feed

Friday, October 5. 2007

eMarketer Cites Ad Study by Bay Street Group

Marketing information agency reports on "Beyond the Click, Maximizing Advertising ROI in B2B E-Newsletters"

Newsletters and Delayed Ad Clicks

Marketers are missing more than one-half of all responses to their online advertisements, according to the American Institute of Certified Public and Accountants and Bay Street Group "Beyond the Click, Maximizing Advertising ROI in B2B E-Newsletters" study.
Order the Free Executive Summary

More than one-half of follow-up to online ads occurred up to 30 days after the ads had appeared.

Readers who were exposed to online newsletter ads but did not click on them could recall the ads almost as frequently as readers who did click on the ads (22% versus 28%).

"Content-driven e-newsletters for financial professionals seem to have much longer shelf lives and reader acceptance levels than e-mail blasts and pop-up banner ads," said Hank Berkowitz, director at AICPA, in a statement. "It's essential that marketers grasp the power of this dynamic new medium."

The AICPA sent online surveys to more than 2,000 readers of its most widely read online newsletter.

About eMarketer

eMarketer aggregates and analyzes information from over 2,800 sources, and brings it together in analyst reports, daily research articles and the most comprehensive database of e-business and online marketing statistics in the world.
Posted by Editor in BSG RESEARCH at 23:56

Trackbacks
Trackback specific URI for this entry

No Trackbacks

Comments
Display comments as (Linear | Threaded)
No comments.

Add Comment
Name
Email
Homepage
In reply to
Comment
Enclosing asterisks marks text as bold (*word*), underscore are made via _word_.
Standard emoticons like :-) and ;-) are converted to images.

To prevent automatted Bots from commentspamming, please enter the string you see in the image below in the appropriate input box. Only if the strings match, your comment will be submitted. Please ensure that your browser supports and accepts cookies, or your comment cannot be verified correctly.
CAPTCHA
 
Submitted comments will be subject to moderation before being displayed.
 

Rick Telberg - Editor

Rick Telberg is president and chief executive of Bay Street Group LLC, advisors in marketing, management and strategy.